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Title: Century 21
Location: Meeting Waters
Breakfast: Meeting Waters

This month we had long time SMB supporter Bobbi Cullum in to present about being authentic on social. Having not done a lot of public speaking in the past, she was nervous but willing to take the leap and absolutely killed it. Her presentation was fun, funny and had the audience singing. Yeah, that good!

Here are a few of the tidbits we snapped up from Bobbi’s presentation:

  • Be willing to be bold and ask questions about what’s happening on social media.
  • We share stories about the brands that do it wrong, which scares us, because we don’t want to do anything wrong. Bobbi’s advice? Pause.
  • She shared a pretty funny story of a Twitter oops (head over to our Facebook Live to see what it is, it may or may not include an audience sing-a-long). What did she do? Owned her mistake.

  • Less perfection, more authenticity.
  • Don’t be scared of making a mistake. Be bold.
  • Pause, look at it, share with your friends (make sure you use the right ‘your’).
  • There is a lot of pressure to be perfect, life is not perfect, own it.
  • Why loyalty, not view count, should be your new north star – people aren’t looking for the cookie cutter tweet. Example: Vegas Golden Knights – they do Twitter differently by being sassy and fun
  • UPS Dogs – a great way for a brand to use their authentic voice and engage their employees to do the same

  • Be bold but not arrogant, irreverent but not offensive, loud, but not obnoxious
  • THINK before you post, is it True, is it Helpful, is it Inspiring, is it a cat or dog (because if you throw a cat or dog into any post, you’re golden), is it Kind
  • Stay true to yourself – know your brand values

If you want to see the full presentation, head on over to our Facebook page to check out the live feed (we got a new mic so sound quality is back to normal, woohoo!)

And, in case you missed the news, we are moving to meeting every two months, which means no SMBRD in July. We all wish you a great summer, and we’ll see you again on the third Thursday of August.

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