SMBRD #56 Sponsors
Title: Century 21
Location: Scott Block Theatre
Breakfast: Stella Bean Sweets
It’s the most wonderful time of the year, a time when we get to don our holiday best and pretend to be Oprah (on a much, much smaller scale) for a day.
This month we returned to the Scott Block, which was beautifully decorated for the season. Twitchy Booth was on site for festive photos with your friends and in some cases, family. Stella Bean Sweets was dishing out coffee and sweet treats. A new version of the SMBRD mug was waiting for all along with some treats for various sponsors and door prizes for a few lucky winners. We played a fun little game of “Never Have I Ever” before Bull Skit got us giggling with a little morning improve.
And the fun doesn’t stop there.
We had an amazing panel of local café/restaurant owners, the adorable Estie from Stella Beans Sweet, Rieley from the legendary Cilantro and Chive, and Ryan from the #1 pizza place in Red Deer, Famoso, to talk about the highs and lows of social media. What’s cool about all of this group is that every single one of them takes the time out of their busy life running businesses, to run their own social media.
Here are some takeaways we learned from chatting with these three about social media in the restaurant bizz:
- Instagram is a menu for the eyes. Most people probably aren’t reading the captions but good looking photos help entice people.
- Post authentically. Use your own photos. All three use their own photos, not sourced from any head office or stock photos.
- Be personal. Let people know there are real people behind a real business.
- Giveaways, even small ones, get huge engagement. People love free stuff.
- Involve the community. Support local.
- What’s funny to some people isn’t always funny to others.
— Non-Profit Today (@nonprofittday) December 21, 2017
- Communicate your messages online like you would if those people were walking through your business’s door. Have a conversation. Talk about what you do and why you do it.
- Don’t ignore the people in your building to chase people to come to your building. Remember that it isn’t always realistic to keep up with responding to people online while focusing on your staff and customers.
Give restauranteurs a break! Don’t expect someone to respond instantly when you know they run their own socials. It’s a trade off- I’d rather the authenticity than an immediate response. #smbrd
— Mary Medinsky (@mmedinsky) December 21, 2017
- People make mistakes and people will turn to social media to vent their frustrations when mistakes are made. Take a day to sit on it before responding.
- It’s a lot cheaper to fix a mistake in-house then try to save your online reputation. Remember that as a consumer, if there is a problem, speak up about it at the time, not after the fact!
- Connect with other businesses. Learn from each other, lean on each other, support each other.
At the end of the day, these three work hard to keep their businesses personal, both on social and in their restaurants. Because of this, they’ve set themselves apart in the local food scene.