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SMBRD #53 Sponsors

Title: Reverse Dealer
Location: Holiday Inn Chalet at Westerner Park 
Breakfast: Catapult Entrepreneurs 

Speaker: Beverley Theresa

After a brief summer hiatus, we found ourselves driving through snow to the Chalet at Westerner Park for our 53rd Social  Media Breakfast. It was worth it, for our favourite social media bad girl, Beverley Theresa and her talk on Growth Hacking.

Before Beverley took the stage, we sent our heartfelt thanks to Reverse Dealer for their sponsorship and support over the last two years. They’ve helped us grow SMBRD from maybe 50 attendees to over 100 attendees and a waitlist every month. We couldn’t have got to where we are without them. The torch will be passed to a new title sponsor next month and we’re definitely looking forward to having them on board. You’ll have to wait until next month to find out who they are.

So, growth hacking. What does that even mean?

Growth hacking refers to a set of both CONVENTIONAL and UNCONVENTIONAL marketing experiments that lead to GROWTH of a business.

 

Basically, it comes down to thinking outside the box and getting creative with your marketing. Growth doesn’t happen overnight and the tactics aren’t going to work for every business on every platform. It takes some experimenting to find what works best for you and how far you’re willing to push the envelope.

Here are some of Beverley’s suggestions for growth hacking across various platforms. Neither SMBRD or Beverley Theresa will be held accountable for the experimentation of potentially unethical growth hacking methods. You’ve been warned.

Growth Hacking Twitter

  • Buzzsumo is a great resource to find popular content. When you post popular content, people are more likely to engage with you.
  • Use Twitter Cards. They’re free to use through Twitter Ads and drive traffic to your website through the use of photos and videos. You can then embed your Twitter Cards directly into your blog post for easy sharing.
  • Make lists using Zapier or If This Then That, these people can be people you want to engage with or pay attention to while still having a large following. You can also use them to save hashtags that you want to interact with.
  • Don’t crosspost. Upload natively or use If This Then That to increase engagement.
  • Use Google Developer Tool to follow someone else’s follower list or like the tweets of a specific hashtag.

Growth Hacking Facebook

  • Invite to like. On your business page, you can see who liked your post and invite them to like your page.
  • Use a like jacker. This a tool that you would install on your website and when someone clicks on a link within your site, in the background, they are also liking your Facebook page without knowing.
  • Post valuable and engaging content to get the reach you need.
  • Ask your friends and family to engage with your post ASAP to get Facebook to recognize the post and serve it to more people.
  • Use a tool to find popular Facebook posts which you can then post to your own page
  • Post to Facebook Pages directly, rather than scheduling through Facebook or third-party tools.

Growth Hacking Instagram

  • Use automation to like and follow accounts that use specific hashtags.
  • Post consistently. Because of Instagram’s API, you’re not actually able to schedule posts using third-party tools, but they do send you a reminder to post.
  • Post cheater engagement posts such as  “double tap if you love dogs” or “tag a mate that can’t lift”. The more engagement you have, the higher your post will be in people’s feeds.
  • Measure. Use your stats to see what’s performing well and plan upcoming posts based on what content works, what times work, etc.

Other Growth Hacking Methods

  • Steal your competition’s followers using tools that analyze your competition’s followers and show what they’re most engaged with so you can also go engage with them.
  • Create a custom Snapchat geo filter to takeover events and advertise to Snapchat users.
  • Export your LinkedIn contacts, import their email addresses to Facebook or add them to a mailing list.
  • Use ContactOut (Google Chrome extension) to get LinkedIn users’ email addresses
  • Use a tool to view a lot of LinkedIn profiles to get you noticed on LinkedIn
  • Keep testing headlines. Push out your blog post at different times with different headlines and different thumbnails
  • Use Quora.
  • Send an email newsletter but forget to put a link in it. Follow up with a second email 1-3 minutes later with the link.

  • Get backlinks using Moz for your website to improve your domain authority and Google will rank it higher. This is why guest blogging is effective.
  • Get referrals

Beverley recommends using fake accounts to try some of these things out before trying them on your business accounts and deciding if these methods work for you.

So, is growth hacking for you? Let us know what methods you’ve tried!

 

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