SMBRD #50 Sponsors
Title: Reverse Dealer
Location: Scott Block Theatre/Bull Skit Comedy
Breakfast: Social West
This month we celebrated Social Media Breakfast #50. This a milestone we are all so proud to have reached and we had so much fun celebrating with nearly 150 attendees and friends. What started with just 20 or so people, has grown into over 100 attendees and an extensive waitlist month after month. We owe a huge thanks to all of our speakers, sponsors, and every one who registers to attend for helping grow SMBRD into what it is.
We were a little starstruck to have Mike Morrison, Calgary blogger at Mike’s Bloggity Blog and founder of social media conference SocialWest, speak to us about influencer marketing. Mike has been touted as one of Calgary’s top Twitter personalities next to Mayor Nenshi and had some great advice for businesses looking to ad an influencer into the marketing campaign.
You’re probably wondering what influencer marketing actually is? It’s more than just the Kardashian’s telling you what’s hot or not.
“Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire/hire/pay influencers to get the word out for you.”
- 71% of consumers are more likely to make a purchase based on a social media reference
- 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities
- 1 billion dollars was sent on Instagram Influencer Marketing
Let that sink in for a minute.
— Greg Shannon (@TheGregShannon) May 18, 2017
Simply put, influencer marketing works because influencers can get creative with their campaigns and personalize it with an audience they’ve built trust with.
Influencer Marketing is All About Relationships
The relationship the influencer has with their audience.
The relationship the influencer has with you.
The relationship you have with their audience.
Finding an Influencer
- Don’t focus on the numbers – smaller audiences can be more engaged than audiences consisting of thousands and thousands of people.
- Do your research – scope out popular people on social media and see what they’re talking about, how the engage with their audience and if they appear to be a fit for your brand.
- Remember that influencers don’t have to just be bloggers and social media personailities – you can find influencers within your community, cool people doing cool things.
— SMBRedDeer (@SMBRedDeer) May 18, 2017
How To Build an Influencer Campaign
- Know your key messages – Rather than structuring your message, influencers can have creative control with the messages
- Social media mentions – how many posts and where do you want content posted on social and are you providing additional funds to sponsor or boost the post
- Schedule – Is there a deadline for a blog post? What dates/times do you want social content posted?
- Contract – set your expectations and stick to them.
— Meagan Parisian (@meaganpari) May 18, 2017
Paying Your Influencer
- Working with an influencer has to have mutual value. Sometimes it’s not about the money but a lot of time, effort and energy goes into providing quality content so there has to be a benefit to the influencer as well.
- If you pay for traditional media sources to be involved in your campaign, you should be paying for your influencer marketing as well.
Don’t Forget The Stats
You’ve paid for your influencer, don’t forget to ask for the results at the end of your campaign. Seeing how many people saw your content, you can determine what worked and didn’t work and what you can do differently for next time.
If you want to hear Mike’s full presentation (and trust us, you’ll want to for his jokes along), be sure to head over to our Facebook page and watch the live feed.
Huge shoutout to TwitchyBooth for coming out and taking some fun snaps in celebration of our 50th event. Be sure to check out the gallergy and download your photos.
Again, a huge thank you from all of us on the SMBRD team. We hope to see you for another 50 breakfasts!