SMBRD #45 Sponsors
Title: Reverse Dealer
Location: Scott Block Theatre/Bull Skit Comedy
Breakfast: Pursuit Adventures
I think we can all agree that the last SMBRD of 2016 was epic.
Bullskit Comedy graciously hosted 80 attendees at the beautiful Scott Block Theatre. Tables were decorated for the holidays, complete with a SMBRD sweater mug for everyone in attendance to take home. Pursuit Adventures kept everyone well fed and caffeinated with freshly baked donuts, muffins and loaves, coffee and a hot chocolate bar complete with homemade marshmallows. Those donuts truly were what dreams are made of.
Alongside improv skits from some of the Bullskit crew, the SMBRD team got to channel our inner Ellen/Oprah by giving away a ton of door prizes from a number of amazing sponsors. It was a truly magical morning for us and that was before our interview panel got started.
Graham Sherman from Tool Shed Brewing, Charlie Bredo from Troubled Monk and Hans Doef from Blindman Brewing came together for a panel interview to talk about branding in the craft beer industry. They showed us that there is a real community behind craft beer. Despite being competitors, there is a brotherly camaraderie, love and support amongst the three of them that was inspiring.
What advice and wisdom did we walk away with?
- Challenge your potential and live your passion – Graham from Tool Shed quit his IT job working in Afghanistan to start brewing beer in his backyard tool shed.
— Reverse Dealer (@ReverseDealer) December 15, 2016
- It’s ok to fail on small things, but never give up on the big things. Charlie from Troubled Monk believes that success happens because we’re willing to fail.
- Marketing is about your people, not your business. Tool Shed told a story about how the sought out their biggest fan in a small rural town with the help of social media and showed up at their house with a truckload of beer to thank them for constantly turning friends on to their beer.
- Tool Shed also taught us that we don’t have to let bad reviews ruin our business. They stood up to a troll who was trashing Alberta beer.
— Patrick Teskey (@PaddyTeskey) December 15, 2016
- Know what you’re good at and play on your strengths. This is what helps the breweries set themselves apart and create a unique experience for their customers.
At the end of the day, these three fellas seek to remain engaging, keep their identities small and support the local community. These are the traits that have helped Blindman, Tool Shed and Troubled Monk grow their brands in the Alberta craft beer market.