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SMBRD #41 Sponsors

Title: Reverse Dealer
Location: Holiday Inn & Suites Gasoline Alley
Breakfast: Boulevard Restaurant

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August’s edition of SMBRD brought us to the beautiful space at the Holiday Inn Gasoline Alley, with breakfast provided by Boulevard Restaurant, located right inside the hotel.

Armed with her own custom SMBRD geofilter, Social Media Strategist and Consultant, Beverley Theresa joined us bright and early to give us the rundown on using Snapchat for Business. Snapchat is growing rapidly in popularity and we see a lot of questions about what exactly Snapchat is and how to use it. While it’s not the most user friendly app, once you play around with it and get to know it a little, it’s a great tool for sharing the un-curated, real time moments. As Garth from Wayne’s World says, “Live in the now!”. Snapchat helps us do that.

Snapchat works because it’s designed to be quick, appealing to our decreasing attention spans. Can you believe that our attention spans have dropped from 12 seconds to 8? Snapchat fits in perfectly as you can customize your snaps to play for anywhere from 1-10 seconds before they disappear. 60% of smartphone users are now on Snapchat, sending 400 million snaps per day. If you can believe it, it’s expected that there will be 18 billion daily views on Snapchat by May, 2017. That is, if Instagram stories doesn’t get in the way too much.

Business Content

So how exactly do you integrate Snapchat into your business’s social media strategy?
• Create custom geofilters for your place of business or event
• Create tutorials or sneak peeks at upcoming products
• Offer exclusive discounts for Snapchat followers
• Host creative contests
• Give a behind the scenes look
• Engage influencers
• Drive traffic to your other social channels

Finding Followers

There are a few different ways you can grow your following on Snapchat, beyond the contacts in your address book. Sharing your snapcode, the unique, scanable image across your other social accounts is an easy way to connect other Snapchat users. Your snapcode can be used to make profile images, used in other social posts, or even to create scannable stickers to plaster anywhere and everywhere. Another fun way is to recycle your Snapchat content on other platforms, creating exclusive contests, and Snapchat takeovers!

Calculating ROI

As with most things regarding Snapchat., calculating ROI doesn’t come easy. There are no third party tools (such as Hootsuite) to track metrics. However, you can use Bitly links on your snaps, data collected from your geofilters, and track views, completion rate (how many people have watched your story from start to finish) and screenshots.

It will be interesting to see where Snapchat goes with the introduction of Instagram’s new stories feature. For now, I think it’s all user preference. Some people have quit Snapchat in favour of IG but many more individuals and businesses are still as active as ever on it.

Are you on Snapchat? Head on over to our Instagram and share your user name.

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Looking for more from Beverley?
hellobeverley.com
beverley@hellobeverley.com
@hellobeverley

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