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SMBRD #37 Sponsors

Title: Reverse Dealer
Location: Scott Block Theatre and BullSkit Comedy
Breakfast: Accurate Accounting Solutions

It’s safe to say our biggest SMBRD yet was a complete success! We couldn’t be more grateful to our sponsors for allowing us to open up our wait list and welcoming over 100 attendees to network and listen to Mayor Tara Veer’s journey from ‘reluctant social media user’ to fully accepting and embracing the shift towards mainstream social media in today’s world. Of course, our hearts swelled with pride when Mayor Tara Veer mentioned that being at SMBRD was like hanging with the cool kids. Sometimes the world of social media can make you feel like a bit of a nerd.

Can you imagine what our world would look like if social media had been the fad that Tara hoped it would be? When Facebook first emerged, she had no intention of getting on board, thinking if she ignored it, it would go away. But here she is now, one of the first generations of mayors fully embracing social media and changing local government does business. What we loved most was the defined efforts to keep her personal life off social media, while still being seen as a personable, approachable public figure. Making an effort to make real life connections when it matters, rather than wasting the moment updating her Twitter feed, Veer saves her social media binges for late nights after Dateline.


Realizing that Red Deer has the youngest population in Canada means embracing social media to create interest and engagement around government with the younger demographics. The average citizen doesn’t begin engaging with government until around the age of 45 but social media is definitely changing that.

Of course, there’s more to Tara Veer’s social media strategy than just engaging the younger generation. Social media has proven to be a relationship builder, a platform to create opportunity, and way to make government more personable.


We loved hearing our beloved mayor’s genuine and passionate thoughts surrounding the power of social media and community. I think everyone walked away feeling not only caffeinated, but with a sense of pride for the city we live in and the leaders that help make it what it is.

If you weren’t one of the lucky ones to be in attendance last week, don’t fret. We have a full video of the Veer’s presentation on YouTube!

Thank you again to our fantastic sponsors and to everyone who made it down for some coffee, snacks and networking. We look forward to seeing you next month.

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